Mergers and Acquisitions Advisor to alarm,

integration, guard, fire and security distribution companies.

AUTHORIZED DEALER PROGRAMS

One of the best ways to grow your business is to use an Authorized Dealer Program.

Dealer Programs usually consist of an independent alarm dealer selling newly installed

alarm accounts with 3–5 year monitoring contracts, to a larger national company.

Dealer Programs are a partnership and are aimed at creating Recurring Monthly Revenue (RMR).

How Harding can help you with Auhorized Dealer Programs

➔ Either help design a new Dealer Program from scratch or alter an existing program

➔ Provide a clear understanding of how Dealer Programs work.

➔ Report on what other existing programs in the market provide.

➔ Develop a competitive and appealing “payment grid” to buy dealer accounts

➔ Help you compose a Dealer Agreement with terms, policies and procedures

➔ Recruit and train representatives who can set up dealers who will deliver accounts.

Additional Services – Marketing Partner Programs


Marketing Partner Programs is another method of creating recurring monthly revenue in the alarm industry. Here, the independent alarm company usually partners with a well-known non security company in its market area and uses this marketing partner to help generate new accounts. In the past, VOXCOM Inc. was successful at using Marketing Partnerships with large Canadian companies such as Aeroplan, Home Depot, and Halifax and Co-operators Insurance to sell their alarm systems to their client base. This created new alarm accounts while providing value-added services for the marketing partner.


Victor Harding has experience building both Authorized Dealer Programs and Marketing Partnerships. He has helped build a network of franchised alarm dealers (Alliance Security), two Canadian-based national Authorized Dealer Programs (VOXCOM and Protectron), and consulted for a U.S. security company that developed its own dealer program here in Canada.

Authorized Dealer Program FAQs

What does Harding do for me when setting up an Authorized Dealer Program?

We can help a company either design a dealer program from scratch, or improve their dealer program to make it more effective. We’ve helped design at least two major dealer programs from scratch in the past and make a point of staying in touch with the dealer-plan market.

What kind of Authorized Dealer Program does Harding Security have the most experience with?

Our wheelhouse is plans that buy newly installed monitored accounts from alarm dealers as they are installed. The exchange is cash for a new 3-year monitoring contract.